Tuesday, 3 November 2009
Task 1 - Purpose of Music Video
- Promotion
- Raising profile of the artist
- Entertainment
- Music Video Director - great opportunities...!!!
it also tells a story, a lot of the time the video having direct links to the lyrics and showing what the artist is trying to say with their song, a past music videos used to be all about telling a story, many of them wacky and wild, take queens - i want to break free, for example he told the story of a women wanting to break free from the confines of her daily life, simply by dressing as a women and singing his song.
an inspirational music video in today's age for me has to be Fall out boys video for Americas suiteheart's - It is a colorful, wacky, slightly strange and weirdly beautiful, it holds the essence of the band in that one video, it shows the influential qualities of their the world that they have created with their music and the way the band is viewed with in the world, for example Pete Wentz is known as the sand man.
The most effective use for music videos is advertisement and promotion, away for the band to get around without actually having to move, a lot of the time the band does not need an over budget flashy video to get noticed as word of mouth suffices, for example i am an avid fan of Fall out boy and i tell people about the band by word of mouth they listen to what i am saying and then go and by the album, that makes one more album sale for the band. Music videos are the visual version of word of mouth, a person will watch the video, make judgments on the bands music, their style the way the present themselves in the video and then proceed to tell their friends that they 'just have to watch this video'
the music video idea itself didn't come around until the 1980's back then they were known as filmed inserts or promotional film, what today's television adverts are referred to as, so even in the 1980'S they were classed as advertisement.
Task 2 - Contemporary Music Video Research
The opening for this video shows the Beginning of what appears to be a music video but as we draw closer you see what is really going on. if this video had to be explained in a sentence i would say, that it is about the corruption of holly wood on the world.
this video is one that, the more times you watch it the more you pick out, it has a repeatability about it, you don't get bored of watching is because it is impossible to see every thing first time or even second.
The video for the song involves various people being drastically changed by the media and paparazzi, which is what the song is said to be about. Hey Monday lead singer Cassadee Pope with Tony Chaw makes an appearance in the video. Clips of the band performing in exaggerated circus costumes on a carousel are shown throughout the video to emphasize the strange qualities of the world they are in.
Pete Wentz the bass player has said that the music video was inspired by director Federico Fellini, as well as the film Who Framed Roger Rabbit?
Each band member's costume represents a character from various lyrics on Folie à Deux:
* Stump: Mr. Benzedrine (from "20 Dollar Nose Bleed")
* Wentz: Mr. Sandman (from "Headfirst Slide into Cooperstown on a Bad Bet")
* Hurley: Donnie the Catcher (from "What a Catch, Donnie")
* Trohman: Horse Shoe Crab (from "The (Shipped) Gold Standard")
fans have received the video well many describing it as their favorite fall out boy work so far however many have found the video disturbing and strange, depending on how you view the content it can be both, it can be weirdly beautiful and strangely disturbing, however it is hard to get over the idea of the lead vocalist wearing lipstick, if like me you are a fan it is an strange idea to you.
http://www.youtube.com/watch?v=kzddyeXvbSE
a lot of the comments refer to the video and the genius of the band and a lot of the comments refer to the way teenagers are stereotyped.
This video is at first confusing and dosnt seem to have any real refrence to the lyrics, many coments i have read say that apprently the song has something to do with losing your virginity but i hinestly cant hear it.
it is a mix of summer solstice and little pixie girls running around in the woods and makes for a rather annoying video, florence seems to be to much of the showman rather than a story teller (that is if theres a story to be told), i find the video to be far to simple for the over complicated song. it makes you question what is meant to be happening especially when it comes to the memorial/funeral as there has been no indication or mention to death or anything of the variety, it seems that the emotions are fake enough to be noticed on the screen and the candle light vigil at the lake side as the table turned coffin floats away makes no sense with the song, i can find no relation between audio and visual, and no relation between lyrics and visuals either. all in all a bad video.
fans however have different tune to sing for this video,
http://www.youtube.com/watch?v=7nxO-yPQesA
many of them giving praise for florence and the machine and the video its self, one of them saying that it looks like a fairytale, that analogy i agree with but still the video seems a tad pointless.
Task 3 - Music Video Director Research
director: Jonas Åkerlund
1988
"Bewitched" for Candlemass
1992
"Så länge det lyser mittemot" for Marie Fredriksson (Female half of Roxette)
"Mellan sommar och höst" for Marie Fredriksson
1993
"Fingertips '93" for Roxette
1994
"Run To You" for Roxette
1995
"A la ronde" for Sinclair
"Vulnerable" for Roxette
"Pay For Me" for Whale
1996
"June Afternoon" for Roxette
"She Doesn't Live Here Anymore" for Roxette
"Un Dia Sin Ti" for Roxette (Spanish version of "Spending My Time")
1997
"Do You Wanna Be My Baby?" for Per Gessle (Male half of Roxette)
"James Bond Theme" for Moby
"Kix" for Per Gessle
"I Want You To Know" for Per Gessle
"Smack My Bitch Up" for The Prodigy
1998
"Ray of Light" for Madonna
(Won the 1999 Grammy Award for Best Short Form Music Video)
"My Favourite Game" for The Cardigans
"Turn the Page" for Metallica
1999
"Whiskey in the Jar" for Metallica
"Wish I Could Fly" for Roxette
"Canned Heat" for Jamiroquai
"Anyone" for Roxette
"Corruption" for Iggy Pop
2000
"The Everlasting Gaze" for The Smashing Pumpkins
"Music" for Madonna
"Porcelain" (version 1) for Moby
"Try, Try, Try" for The Smashing Pumpkins
"Try" (15-minute alternate version to "Try, Try, Try")
"Beautiful Day" (version 1: airport) for U2
"Black Jesus" for Everlast
"Still" (version 2: white hair) for Macy Gray
2001
"Gets Me Through" for Ozzy Osbourne
"Walk On" for U2
"The Centre of the Heart" for Roxette
2002
"A Thing About You" for Roxette
"Lonely Road" for Paul McCartney
"Fuel For Hatred" for Satyricon
"Me Julie" for Ali G and Shaggy
"If I Could Fall In Love" for Lenny Kravitz
"Beautiful" for Christina Aguilera
2003
"Beautiful Day" (version 2: Eze) for U2
"American Life" for Madonna
"Good Boys" for Blondie
"True Nature" for Jane's Addiction
"Come Undone" for Robbie Williams
"Sexed Up" for Robbie Williams
2004
"I Miss You" for blink-182
"Aim 4" for Flint
"Tits On The Radio" for Scissor Sisters (internet video only)
2006
"Rain Fall Down" for The Rolling Stones
"Jump" for Madonna
"One Wish" for Roxette
"Mann gegen Mann" for Rammstein
"Country Girl" for Primal Scream
2007
"Wake Up Call" for Maroon 5
"Good God" for Anouk
"Same Mistake" for James Blunt
"Watch Us Work It" for Devo
2008
"No. 5" for Hollywood Undead
"Undead" for Hollywood Undead
"Sober" for P!nk
2009
"Paparazzi" for Lady Gaga
"When Love Takes Over" for David Guetta featuring Kelly Rowland
"We Are Golden" for Mika
"Celebration" for Madonna
"Pussy" for Rammstein
http://en.wikipedia.org/wiki/Jonas_%C3%85kerlund#Videography#
He was a memeber of a swedish heavy metal band called Bathory from 1983 to 1984. in 1998 he worked with madonna on her "ray of light" music video.
He has worked with metallica, U2 and various other artists many of them big names.
http://www.raf.se/index.asp?director=02jonas_akerlund
filmography
Spun (2002)
Madonna: I'm Going to Tell You a Secret (2006)
Madonna: Confessions Tour - Live from London (TV Special) (2006)
Madonna: The Confessions Tour (CD/DVD Release) (2007)
Horsemen (2009)
Jonas Åkerlund is a Swedish film and music video director. He is better known for his music videos, which are often mock forms of movie trailers and short films. he was orginally a member of a black metal band adn decided to try his hand at directing music videos and later progressed to films aswell.
th artist he has collaberated with is madonna, working with her on many of her songs and also her tour dvd,
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