- Promotion
- Raising profile of the artist
- Entertainment
- Music Video Director - great opportunities...!!!
it also tells a story, a lot of the time the video having direct links to the lyrics and showing what the artist is trying to say with their song, a past music videos used to be all about telling a story, many of them wacky and wild, take queens - i want to break free, for example he told the story of a women wanting to break free from the confines of her daily life, simply by dressing as a women and singing his song.
an inspirational music video in today's age for me has to be Fall out boys video for Americas suiteheart's - It is a colorful, wacky, slightly strange and weirdly beautiful, it holds the essence of the band in that one video, it shows the influential qualities of their the world that they have created with their music and the way the band is viewed with in the world, for example Pete Wentz is known as the sand man.
The most effective use for music videos is advertisement and promotion, away for the band to get around without actually having to move, a lot of the time the band does not need an over budget flashy video to get noticed as word of mouth suffices, for example i am an avid fan of Fall out boy and i tell people about the band by word of mouth they listen to what i am saying and then go and by the album, that makes one more album sale for the band. Music videos are the visual version of word of mouth, a person will watch the video, make judgments on the bands music, their style the way the present themselves in the video and then proceed to tell their friends that they 'just have to watch this video'
the music video idea itself didn't come around until the 1980's back then they were known as filmed inserts or promotional film, what today's television adverts are referred to as, so even in the 1980'S they were classed as advertisement.
No comments:
Post a Comment